The correct Heading usage for better SEO

What is the commonly known the headings’ purpose? They prepare a clear outline of the content on the page. Still, not only this. Let's look at why it is important to use headings on your store pages, and especially to that correctly.

Benefits of the heading usage

• The headings make it easier for visitors to scan the page sections, in particular, to see the relevant content they're searching for. It creates better accessibility.
• The headings make the content sections easier to understand and use. The useful content creates a better user experience which is obviously a ranking factor.
• The headings create texts of higher quality that are easier to read by search engines. They create a logical structure. It contributes to the better SEO performance.

As you can see, we return to where we started - the Heading usage for better SEO. The central point is the correct usage. The headings will affect store ranking if only, you stick to the hierarchy of headings on your store pages. We decided to help you specify the heading size correctly. But first, read the next article part. 

Follow the level structure (the sort order) when adding headings 

• H1 can be the only one. This is the biggest and most important heading on the page. Set it once to get the SEO favor.
• H2 tags tend to be used for primary headings within the pieces of the page. If your store page has long-form content ( 3,000 words or more), you can use more than one H2 tag in the piece of content.
• The other heading sizes from H3 to H6 can be used as hierarchical levels to organize the content in a logical structure.

Note: don't skip a level in the hierarchy.